5 Best Email Marketing Service Providers Of 2023 (Free & Paid)

Are you looking for the best email service providers to grow your business fast?

Carefully selecting the best email marketing software for your business is essential to achieve marketing success.

This blog post will review some of the best email marketing service providers.

 Each email marketing service provider’s essential features, pros & cons, and pricing.

What Are The Best Email Marketing Service Providers In The Market?

Here are our best picks for email marketing software tools  for you to choose from.

(1) GetResponce

GetResponse is an all-in-one marketing platform that allows users to create and manage email marketing campaigns, landing pages, webinars, and other marketing tools.

 It is designed for small to medium-sized businesses.

 And is intended to help users increase website traffic, generate leads, and boost sales.

Among Its Key Features Are:

• Email marketing: Users can create and send professional-looking emails to their subscribers, using a variety of templates and design elements.

•  Landing pages: Users can create and publish landing pages for their website, with a drag-and-drop editor and a variety of templates to choose from.

• Webinars: Users can host live or automated webinars, and can use features such as polls and Q&A sessions to engage with attendees.

• Website Builder: Users can create a unique online presence with an AI-driven,code-free website builder.

• E-commerce Marketing: Users can use a ready-made automated sales funnel creator known as Auto funnel to generate more sales

• Marketing automation: Users can create and automate workflows, such as welcome series, abandoned cart campaigns, or lead nurturing.

• Sales Funnels: Users can create a series of pages that guide visitors toward a specific action.

• Email automation: Users can create email campaigns that automatically trigger based on subscriber behavior, such as opening an email or clicking a link.

• List management: GetResponse offers list management features that allow users to create and segment lists of subscribers, and add or remove subscribers as needed.

• Analytics: Users can track the performance of their campaigns and analyze data such as open rates, click-through rates, and conversion rates.

• integrations: GetResponse integrates with other platforms like Shopify, Salesforce, WordPress, and more.

• GDPR and CAN-SPAM compliant

• Autoresponders: Users can set up automated email responses that are triggered by specific actions, such as signing up for a newsletter or making a purchase.

• Surveys and polls: Users can create surveys and polls to collect data and feedback from their subscribers.

• Lead scoring: Users can assign scores to leads based on their behavior and engagement, making it easier to identify and target the most valuable prospects.

• CRM: GetResponse offers a built-in CRM that allows users to manage and organize their contacts and leads, and track the progress of sales deals.

• Responsive design: GetResponse ensures that emails, landing pages, and webinars all look great on any device, automatically adjusting the layout to fit the screen size.

GetResponse Pros

• Free Plan: It offers its users free up to 500 contacts, 2,500 newsletters/month, 1 landing page, website Builders, Signup forms and popups, and more.

• Free Trial: It offers 30 days of free trial to try all features for 30 days

• Easy to use: GetResponse has a user-friendly interface and offers a variety of templates and design elements, making it easy for users to create professional-looking emails, landing pages, and webinars.

• All-in-one platform: GetResponse offers a wide range of features, including email marketing, landing pages, webinars, marketing automation, website builder, e-commerce marketing, and list management, all in one platform, which makes it easy for users to manage all their marketing needs.

• Affordable pricing: GetResponse offers flexible pricing plans that can accommodate the needs of small to medium-sized businesses, with a range of pricing options to choose from.

• Good customer support: GetResponse has good customer support, with a variety of resources available, such as a knowledge base, video tutorials, and a community forum.

GetResponse Cons

• Limited A/B testing: GetResponse does include A/B testing for emails, but it is not as advanced as some other platforms, which may limit the ability to optimize campaigns.

• Limited design options: the design options for emails and landing pages are more limited in GetResponse compared to other platforms.

GetResponse Pricing

GetResponse offers 3 types of paid plans:

Email Marketing: 1000 contacts, $15.58/month

Marketing Automation: 1000 contacts, $48.38/month

E-commerce Marketing: 1000 contacts, $97.58/month

(2) ActiveCampaign

ActiveCampaign is an email marketing, marketing automation, and CRM tool you need to create an incredible customer experience.

It is an automation platform for Marketing, Sales, E-commerce, and Agency.

It is also a customer relationship management (CRM) and marketing automation software.

 It helps businesses manage and automate various aspects of customer interactions, including email marketing, automation of sales processes, management of contacts, and deals.

 It also provides tools for customer segmentation, lead scoring, and website tracking, among other features.

Among Its Key Features Are:

• Email Marketing: Create and send personalized email campaigns, automate email sequences, and track email performance.

• Marketing Automation: Automate repetitive tasks, such as sending follow-up emails or triggering certain actions based on customer behavior.

• Sales CRM: Manage contacts, deals, and sales pipelines, and track sales performance.

• E-commerce: Integrate with popular e-commerce platforms, such as Shopify and WooCommerce, to automate sales and marketing tasks for online businesses.

• Website Tracking: Track visitors on your website and see how they interact with your pages and forms.

• Lead Scoring: Assign scores to leads based on their behavior and engagement with your business, and prioritize follow-up actions.

• Segmentation: Segment your contacts into groups based on their behavior, interests, and demographics, and target your marketing efforts more effectively.

• API: Integrate ActiveCampaign with other software, such as web forms, payment processors, and custom applications, using the API.

• Automated Campaigns: Create automated email campaigns, SMS messages, and social media posts that trigger based on a user’s actions, behaviors, and data.

• Messaging: Create personalized conversations with your customers across various channels like email, SMS, chat, and Facebook Messenger.

• Landing pages: Create custom landing pages with forms, images, and videos to capture leads and increase conversions.

• Advanced reporting and analytics: Track and analyze your campaigns, leads, and sales pipeline, and get detailed insights on your marketing and sales performance.

• Integrations: ActiveCampaign integrates with many apps and services, such as Salesforce, Google Analytics, Shopify, and many more.

• Forms and Surveys: Create custom forms and surveys to collect information from your customers and leads, and use the data to personalize your marketing efforts.

• Event Marketing: Create and manage event marketing campaigns, track registration and attendance, and automate follow-up tasks.

ActiveCampaign Pros

• Comprehensive feature set: ActiveCampaign offers a wide range of features for managing and automating customer interactions, which makes it a versatile and powerful platform.

• Easy to use: The platform is user-friendly, and it’s easy to navigate and find the features you need. 

There’s also a lot of help and support available, including guides, tutorials, and a knowledge base.

• Automation: ActiveCampaign’s features allow businesses to streamline repetitive tasks and focus on more important work.

• Segmentation: The platform’s segmentation features allow businesses to target their marketing efforts more effectively by grouping customers based on their behavior, interests, and demographics.

• Reporting and analytics: The platform provides detailed reporting and analytics, which makes it easy to track and analyze your marketing and sales performance.

• Affordable pricing: ActiveCampaign offers a variety of pricing plans that are tailored to different business needs and budgets, which makes it accessible to businesses of all sizes.

• Good customer support: ActiveCampaign offers good customer support through different channels like email, chat, phone, and a community forum.

ActiveCampaign Cons

• It doesn’t offer a free plan: The platform only offers a 14-day free trial on all its paid plans

• Limited customization options: The platform’s templates and design options are limited, which may make it not to create truly unique and personalized campaigns.

• Limited social media management: ActiveCampaign is primarily an email marketing and automation tool, and its social media management features are limited compared to some other platforms.

ActiveCampaign Pricing:

ActiveCampaign offers four paid plans, Which are:

Lite: 1 user,  $9/Month

Plus: 3 Users,  $49/ Months

Professional: 5 Users,  $149/Month

Enterprise: 10 Users, You need to talk to the sales 

GMass

GMass is a Gmail mass email extension for Chrome that allows users to send personalized mass emails through their Gmail account.

An email marketing service, Cold email, Mail merge, and Mass email, all inside Gmail.

GMass Key Features

• Efficiently sending personalized mass emails: GMass allows users to easily send personalized mass emails to large groups of people, which can save time and increase the effectiveness of the emails.

• Advanced scheduling and tracking: GMass allows users to schedule emails to be sent at a later date and time, as well as track opens and clicks, which can help users to understand the effectiveness of their emails better.

• Drip Campaigns: GMass allows you to create drip campaigns that allow you to send automated email sequences to your leads, prospects, and customers.

• Merging Data from Google Sheets or CSV files: GMass allows you to easily merge data from Google Sheets or a CSV file for personalization, which saves time and increases the effectiveness of the emails.

• Saving frequently used templates: GMass allows users to save frequently used email templates, which can save time when sending similar emails in the future.

• Follow-up reminders: GMass allows users to set up follow-up reminders for specific emails, which can help to ensure that essential follow-up tasks are remembered.

• Recurring Emails: GMass allows you to send recurring emails on a schedule, which is useful for sending weekly or monthly newsletters or reminders.

• BCCing and attachments: GMass allows you to send emails to multiple recipients and BCCing others, and also allows you to send emails with attachments and inline images.

• User-friendly interface: GMass has a user-friendly interface that is easy to navigate, which 

makes it accessible for users of all skill levels.

• Integration with Google Suite: GMass is integrated with Google Suite, which means that users can easily access and use their Gmail account and Google Sheets to send mass emails and personalize them.

• Maximize deliverability: GMass has features in place to maximize email deliverability and avoid emails going to recipients’ spam folders.

• Segmenting Email Lists: GMass allows you to segment your email list based on different criteria, which makes it easier to target specific groups of people and increase the effectiveness of your emails.

• Reporting: GMass provides detailed reports on the performance of your emails, including open rate, click-through rate, and bounce rate, which can help you to better understand your audience and improve the effectiveness of your emails.

GMass Pro

• GMass is a cool program to install within 30 seconds, and you can start to use it.

• It is easy to use, and you don’t need any complicated tutorial to learn how to do it.

• It allows easy follow-ups

GMass Cons

• You can not see the number of times recipients click the email in one place.

GMass Pricing:

Standard  $19.95/month

Premium  $29.95/month

Enterprise  $49.95/month

Constantcontact

Constant Contact is an email marketing and online survey software that allows businesses and organizations to create, send, and track email campaigns, newsletters, and surveys. 

It offers a variety of templates, tools, and features to help users design and customize their emails, track engagement and results, and manage their contact lists.

 Constant Contact is a subscription-based service, and users can choose from different plans based on the size of their contact list and the features they need.

Constant contact Key Features

• Email Templates: A wide range of pre-designed templates that can be customized to match a business’s branding and style.

• Drag and Drop Editor: An easy-to-use editor that allows users to create and edit emails without any coding knowledge.

• List Management: A tool that allows users to import, manage, and segment their contact lists.

• Automation: Automated email campaigns that can be triggered based on specific actions or 

Events.

• Text Marketing: Expand your reach with text marketing and attract new customers

• Tracking and Reporting: Detailed analytics and reporting that provide insight into how an email campaign is performing.

• Social Media Integration: Ability to share email campaigns across social media platforms.

• Surveys: A tool that enables users to create and send surveys to their contacts.

• Event Marketing: Event marketing tool that helps to promote events and manage registration.

• Sign-up Forms: Ability to create and embed sign-up forms on a website to grow the contact list.

• API Integration: Constant Contact allows third-party software integration such as e-commerce or CRM software to automate the process of sending email campaigns.

• A/B Testing: Ability to test different versions of an email to determine which one performs better.

• Email Campaign Scheduling: Option to schedule an email campaign to be sent at a specific date and time.

• Spam Checker: A tool that checks emails for spam triggers and provides suggestions for how to avoid them.

• Inbox Preview: A feature that allows users to preview how their email will look in various email clients and mobile devices.

• Personalization: Ability to personalize emails with individual contact information, such as first name, last name, and location.

What Are The Pros of Constant contact?

• User-friendly: Constant Contact is easy to use and navigate, even for those without technical experience.

• 60 Days Free Trial: Constant Contact offers a 60-day free trial with no commitment and no credit card required.

• Customizable Templates: Constant Contact offers a wide range of customizable templates to help users create professional-looking emails.

• Automation: Constant Contact’s automation feature allows businesses to send targeted and personalized emails to their contacts.

• Detailed Reporting: Constant Contact provides detailed analytics and reporting on email campaigns, which allows businesses to track their performance and make improvements.

• Integration capabilities: Constant Contact can be integrated with other software such as e-commerce or CRM software, which can streamline the process of sending email campaigns.

• Mobile optimization: Emails sent through Constant Contact are optimized for mobile devices, which ensures that the emails look great on any device.

• Good customer support: Constant Contact provides excellent customer support and offers a wide range of resources to help users make the most of their email marketing.

• Affordable pricing options: Constant Contact offers a variety of pricing plans that are affordable for businesses of all sizes.

• Ability to create Surveys: Constant Contact offers a survey tool that enables businesses to gather feedback from their customers and improve their products or services accordingly.

• Event marketing tool: Constant Contact’s event marketing tool makes it easy to promote events and manage registration.

What Are The Cons of Constant contact?

Constant does not offer a free plan, you can only try it through their 60 days free trial

 Constant Contact’s storage space is limited, depending on the plan you choose.

Constant Contact Pricing:

Constant Contact offers two pricing offers which are:

Core: Starting at $9.99/month

Plus: Starting at $45/month 

HubSpot Email Marketing Tools

HubSpot Email Marketing Tools is a suite of email marketing tools that are integrated with HubSpot’s all-in-one marketing, sales, and service platform.

 It allows businesses to create, send, and track email campaigns, as well as automate and personalize emails based on specific actions or events.

Hubspot Email Marketing Tools Key Features

• Drag-and-drop email editor: A user-friendly editor that allows users to create and edit emails without any coding knowledge.

• Automation: A powerful automation tool that enables businesses to send targeted and personalized emails based on specific actions or events.

• A/B testing: Ability to test different versions of an email to determine which one performs better.

• Email Campaign Scheduling: Option to schedule an email campaign to be sent at a specific date and time.

• Personalization: Ability to personalize emails with individual contact information, such as first name, last name, and location.

• Reporting and Analytics: Detailed analytics and reporting provide insight into how an email campaign is performing.

• Integration: HubSpot Email Marketing Tools can be integrated with other HubSpot tools, such as CRM, marketing, and sales tools, to create a seamless workflow.

• List Segmentation: Ability to segment email lists based on specific criteria, such as location, behavior, or demographics.

• Email list growth: Ability to add forms and landing pages to capture leads and grow email lists.

• Spam Checker: A tool that checks emails for spam triggers and provides suggestions for how to avoid them.

• Advanced Automation: HubSpot Email Marketing Tools offers advanced automation options, such as lead nurturing, lead scoring, and smart lists.

• Customizable Templates: A wide range of customizable templates that can be used to create professional-looking emails.

• Advanced Reporting and Analytics: HubSpot Email Marketing Tools provides advanced analytics and reporting features, such as tracking email opens, clicks, and conversions.

• Advanced List Management: HubSpot Email Marketing Tools provides advanced list management features, such as list segmentation and contact tagging.

• Advanced Personalization: HubSpot Email Marketing Tools allows businesses to personalize emails with dynamic content and personalized images.

What Are Hubspot Email Marketing Tools Pros

• Extensive template library: A library full of extensive templates to drive customers’ engagement within the inbox.

• Email Marketing Guide: Learn email marketing best practices for free from their free guide.

• Email Marketing Certification: Take Hubspot email marketing from HubSpot Academy and get certified.

• Good customer support: HubSpot Email Marketing Tools offers excellent customer support and a wide range of resources to help users make the most of the software.

What Are HubSpot Email Marketing Tools Cons

• HubSpot branding on Forms, Email marketing, Landing pages, and live chat on their free plan

• It is a bit expensive for small business owners to start with

HubSpot Marketing Hub Plans:

It offers three plans which include:

Starter: Start at $45/month

Professional: start at $800/month

Enterprise: start at $3,600/month

Frequently Asked Question

What Are Email Marketing Services?

Email marketing services are tools and platforms that allow businesses and organizations to create, send, and track email campaigns to a group of people. 

These services typically provide features such as email list management, templates for creating email content, tools for segmenting and targeting specific groups of recipients, and analytics for measuring the success of email campaigns. 

Which Company Is Best For Email Marketing?

• GetResponce

• ActiveCampaign

• GMass

What Does an Email Service provider do?

An email service provider (ESP) is a company that offers businesses and organizations the ability to send email campaigns to a group of people. ESPs typically provide a range of services, including:

Email list management: tools for importing and managing large lists of email addresses

Templates: pre-designed templates for creating professional-looking emails

Campaign creation and scheduling: tools for creating and scheduling email campaigns

Deliverability: ensuring that emails reach the inbox of the recipient

Automation: tools for automating email campaigns, such as welcome emails and abandoned cart emails

Segmentation: tools for targeting specific groups of recipients with specific messages

Tracking and reporting: analytics for measuring the success of email campaigns, including open and click-through rates

Spam and security: protection against spam and unauthorized access to email lists.

ESPs are typically cloud-based, which means that businesses can access their services and manage their email campaigns from anywhere with an internet connection. Some popular ESPs include Getresponce, Constant Contact, AWeber, and Active campaign.

What Are The 4 Types Of Email Marketing?

There are several types of email marketing, but some of the most common include:

1. Transactional emails: These are automated emails that are triggered by a specific action or event, such as a customer placing an order or resetting a password. They are designed to provide information or confirmations related to a transaction.

2. Direct marketing emails: These are promotional emails that are sent to a list of subscribers with the goal of encouraging them to make a purchase or take some other specific action. They are often used to promote sales, new products, or upcoming events.

3. Relationship-building emails: These emails are meant to establish or strengthen the relationship between a business and its customers. They are often used to provide helpful information, such as industry news or tips, or to share content, such as blog posts or videos.

4. Re-engagement emails: These are emails that are sent to inactive subscribers with the goal of re-engaging them and encouraging them to continue receiving emails. They may include incentives or special offers to encourage recipients to open and engage with them.

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