Captivating Comparison Blog Post( How To Write One )

Writing a Comparison blog post that does not attract readers or earn you no commission is very irritating.

After doing a lot of research, you create a comparison post of two similar products or services.

Then you discover that no one cares about your post, which can be discouraging.

Read through this article and follow all the steps in this post.to guide you to write a captivating comparison blog post.

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That will impress your reader to choose the best products or services of their choice and attract more subscribers.

Let’s get started!

What is Comparison Blog Post?

A Comparison blog post is a blog post that helps the readers know more about similar products or services.

And guide the readers to choose the best products or services they prefer.

A comparison blog post state the similarities and differences of some similar products or services in a simple way.

Using table, chart, and images to explain to the reader to make their best choice.

How To Write A Comparison Blog Post IN Easy Steps

Pick Two Or More Similar Products or Services That Will Interest Your Readers

It is important to pick two or more products or services that your audience will love to know more about.

The product or service can help them to solve a particular problem or it can may their life easier.

You will have an idea of the type of products or services to choose from depending on the types of your audience you have or you are targeting.

1. Research About The Similar Products Or Services

You have to research the similar products or services that you want to write about.

Example: Grammarly and Ginger they are both writing and editing product.

To know more about the services and products, so you can write accurate information about them.

Don’t base your research only on user reviews about the products or services, sometimes it can be misleading.

Many brands use different tricks to make their consumers write good reviews or rate them higher.

That is why I don’t use user reviews or the amount of rating a brand has to judge a brand.

These are the things I look out for in a brand to help me make my judgment to guide my readers.

Am I familiar with the products or services to write about them, whether I have been using them or some very close to me have been using them?

If I am not familiar with the products or services

• I will check If the product has a free plan?

• Do the products or services have a trial period?

• Do the products or services have a money-back guarantee?

• Note that I deal with digital products and services that is why it is possible for me to do that.

• If you are dealing with physical products or services you have to buy the products or services.

2. Use the Products or Services For some time And Highlight some facts About Them

Such As:

• Their unique features

• Similarities among the products or services

• Differences among the products or services

• Pros and Cons of each product or service.

• Their pricing

Write Cache Title For Your Comparison Blog Post

Craft a cache title that will attract readers to click on your blog post to read, including your keyword.

Coschedule Headline Analyzer can help you to check your SEO title score and improve it.

You can also download Monster Insight Plugin if you are using WordPress.

Write A Cache Introduction That Hooks The Reader To Read Your Post

When you are writing your introduction let your reader know you know what you are writing about by writing to them.

Use active voice not passive voice, Hemingway app editor will help you to identify all passive voices in your post and you can change them.

Write short sentences for easy reading, no one wants to look at a lot of jampack sentences that will be hard to read.

Let your introduction be eye-catching and fun to read.

Let your readers know what they will get when they read your article/ post.

If you want to learn more about Introduction Tips click to read

Create  Images, Charts, Tables, And Any Other Valuable things to Display Their Similarities and Differences

Showcasing the similarities and differences of each product or service help your readers to grab the message fast.

It helps them to make their choice in an easy way if don’t want to read about all the products and services

Edit Your Comparison Blog Post

You can edit your blog post by proofreading it yourself or letting other people help you to proofread it.

You can also use tools to edit your blog post,  I use tools like Grammarly and Hemingway app editor to edit my blog posts.

Click to download the 7 blog post template to help you write 7 different blog post fast.

Conclusion:

Our job as a blogger is to write blog posts that will engage the reader to read our posts to the end.

In this post, you have learned how to write a catchy comparison blog post to help your reader make their decision in an easy way.

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